Tuesday, June 19, 2007

REVENUE STRATEGY - YAHOO!

1. Yahoo! Inc. has inducted founder Jerry Yang as chief executive officer gearing up for a long fight with Google Inc.
2. It will hire engineers and improve the company's technology to regain ground.
3. It will focus on generating more money from its Web pages as new sites such as YouTube and Facebook compete for advertisers.
4. It reorganized in December to enable the company to make swifter decisions about products
5. It will in part dismantle the reorganization announced only six months ago.
6. It will combine the advertiser group with the audience group.
7. It is looking for a technology chief. to replace Farzad Nazem, who departed recently.
8. It has tried to tap into the frenzy for social networking with some small successes, such as Yahoo Answers, a volunteer question-and-answer service, and the purchase of the fast-rising photo-sharing service Flickr.
9. It bought the rest of Right Media, in which it purchased a 20% stake last year, but at a much higher valuation

Old revenue mantra: Find or create a need and fulfill it better than others

[Click here for full story at: BLOOMBERG.COM]

[Click here for full story at: BUSINESSWEEK.COM]

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