One school of management professionals is managing the well understood parts of business with dazzlimng efficiency using algorithmic decision-making techniques and using highly sophisticated software.
Another school of management professionals is delving into the mysteries and heuristics of how products interact with their customers' lives in ways that a big quantitative, algorithmic survey never will. For example, how do teenagers think about their cell phones? And guess what? They don't think of them as phones!
Are both right? Are both wrong? If not, which is righter? Is their a middle path?
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