1. EAccess Ltd., the first new entrant in Japan's $73 billion mobile-phone market in 13 years, is counting on its flat-fee Internet service to win customers from rivals led by NTT DoCoMo Inc.
2. It will focus on Internet usage to turn around its unprofitable mobile unit and offset slowing growth at its fixed-line service.
3. It started a wireless Internet service on March 31 in major cities including Tokyo and Osaka.
4. It may have to convince users to get another handset just for e-mails and Internet browsing
5. Its EMobile affiliate plans to offer voice calls next year.
A USP and guts can snatch David some revenue from Goliath
[Click here for full story at: BLOOMBERG.COM]
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