US food firms and retailers are under pressure to reduce calorie content to help tackle its major obesity problem.
1. Starbucks is to switch to using low-fat milk as the default option for its espresso drinks in all its North American stores prompted by customer demand and could soon do the same elsewhere.
2. Consumers will still be able to request whole milk or other options such as organic or soya if they choose.
3. The low-fat transfer will begin in New York City stores next month and all US and Canadian stores will follow by the end of the year. Implementation in other countries would depend on sufficient customer demand and supply of low-fat milk.
Keep the customer satisfied… for revenue
[Click here for full story at: BBCNEWS.COM]
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