Friday, June 1, 2007

REVENUE STRATEGY - TAKEDA PHARMACEUTICALS

1. Takeda Pharmaceutical Co., Japan's largest drugmaker, is spending 19 percent more on drug development this year to find successors to Actos before its best-selling product faces generic competition in 2011.
2. It will provide novel treatment options as early as possible by (a) dropping the development of Actos plus TAK-536 a medicine combining its Actos diabetes pill with an experimental blood pressure drug and (b) prioritizing other projects.

Cutting-edge R&D is good for revenue despite inevitable failures.

[Click here for full story at: BLOOMBERG.COM]

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