REVENUE STRATEGY - BEST BUY

1. Best Buy Co. plans to win mobile-phone sales from the U.S. phone carriers that dominate the market by giving customers more choice and better service.
2. It teamed with Carphone Warehouse Plc, Europe's largest wireless retailer, after discovering U.S. shoppers were disgruntled (more than 80 percent of customers have trouble shopping for mobile phones). With Carphone Warehouse, Best Buy will be well positioned to draw customers from Circuit City Stores Inc. and RadioShack Corp. as well as the telephone companies themselves, AT&T Inc. and Verizon Wireless
3. Its push into wireless services should improve market share and profit with margins 11 percentage points higher than televisions and computers. Neimeth said.
4. Best Buy, with Carphone Warehouse, is opening “hundreds” of Best Buy Mobile outlets in the U.S. over the next four years that sell only handsets, accessories and calling plans. The stores average about 1,000 square feet.
5. It will expand wireless departments in its more than 800 U.S. stores, increasing phone selection by 25 percent to about 90, and giving salespeople four times more training.
6. For the first time, Best Buy's new stores and cell-phone departments will have chairs for customers, offering a place to sit while signing up for a calling plan.
7. Best Buy Mobile stores will sell plans by AT&T, Sprint Nextel Corp., Verizon Wireless, a joint venture of Verizon Communications Inc. and Vodafone Group Plc, and Amp'd Mobile.
8. It is expanding in China and focusing on profitable consumers rather than products.
9. Carphone Warehouse gives Best Buy expertise in selling mobile phones, while Carphone gets Best Buy's trademark customer service Geek Squad that goes to homes to install computers and solve electronics- related problems.

Resolving customer grouses = revenue

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