Monday, June 18, 2007

REVENUE STRATEGY - MICROSOFT

1. Microsoft Corp., the world's largest software maker and First Consulting Group Inc., health-care consulting firm, will sell software, called FirstPoint, that helps pharmaceutical companies track and organize documents for creating drugs.
2. Microsoft has made two acquisitions in the health-care software field in the last year and now has about 500 workers in the area, up from five in 2002.
3. FirstPoint will be much easier to use and help drugmakers slash development time by 30 percent

Revenue is in finding and fulfilling a need

[Click here for full story at: BLOOMBERG.COM]

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