REVENUE STRATEGY - SALESFORCE & GOOGLE

Salesforce and Google are forging closer ties.
1. Salesforce will introduce a version of its customer relationship management software that lets small companies buy Google text ads to promote their businesses, then manage leads that result from the campaigns from within Salesforce's product.
2. Salesforce and Google will show the result of technology Salesforce got when it bought startup Kieden in August, 2006, which lets Salesforce.com users manage Google ad campaigns.
3. They have combined Salesforce.com with Google Maps to help sales staff find meetings.
4. Google's OneBox appliance server lets companies search data inside Salesforce's program.
5. Salesforce sells Google's Docs & Spreadsheets software through its AppExchange online store.

There's the potential for more collaboration, including the ability for large companies to manage Google ad campaigns using Salesforce products.

Salesforce alone has not stopped paddling:
1. It has made three small acquisitions, including Koral Technologies,
2. It has spent more on snaring new customers than buying companies.
3. It manages itself to break even or post a slim profit as Wall Street values Salesforce's revenue more than its earnings

Revenue helps those who help themselves, alone or with co-crusaders

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