1. Apple Inc. may let developers write programs for the iPhone to broaden the appeal of the company's first mobile phone. Developers need Apple's permission to create iPhone programs. It has more than 750,000 developers, who have written more than 12,000 Mac OS X programs. The Mac operating system, called OS X, also powers the iPhone, the combination iPod music player and mobile phone that Apple will start selling June 29
2. Apple will sell two models of the phone, a 4-gigabyte version for $499 and an 8-gigabyte model for $599, with help from AT&T Inc., the largest U.S. mobile phone service. The iPhone has a touch-screen display instead of a physical keyboard and lets users surf the Web and access e-mail from services including Yahoo! Inc. and Google Inc.
3. The iPhone will compete with so-called smart phones such as Research In Motion Ltd.'s BlackBerry, which sells for as little as $200 with a two-year AT&T service contract.
4. It will also tout Leopard, the latest version of the software that runs its Mac computers at its global developers' conference in San Francisco.
5. It has accelerated sales of its computer in the past two years, after it delivered faster models with Intel Corp. chips and sleeker designs.
Good product + popular involvement = great revenue
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