Mobile phones have proved very popular in Africa, where there is limited access to fixed-line telephones, especially in rural areas.
1. Celtel, Africa's third largest mobile phone company, has scrapped roaming charges for users in three more states Gabon, the Democratic Republic of Congo and Congo in addition to Tanzania, Kenya and Uganda.
2. Its One Network allows those subscribers to make calls at local rates and get incoming calls free.
3. It hopes to expand free roaming to its entire operations in 15 African states as soon as is practical.
Revenue derives from understanding the price elasticity of demand.
Will the scrapping of roaming charges be more than made up by volume?
[Click here for full story at: BBCNEWS.COM]
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