Tuesday, June 19, 2007

REVENUE STRATEGY - KARSTADTQUELLE

1. KarstadtQuelle AG is changing its name to Arcandor as part of an overhaul
2. In December it bought a 50 percent stake in Thomas Cook to balance its store and mail- order income with earnings from tourism.
3. Thomas Cook would merge with MyTravel Group Plc of the U.K. to fight competition from online bookings and discount airlines.
4. Last month, it agreed to buy Home Shopping Europe to increase mail-order revenue generated via television.
5. It is planning to open flagship stores under the KaDeWe or Karstadt brand in St. Petersburg, Moscow, Istanbul, Dubai and possibly Qatar.

Revenue can come from manageable diversification

[Click here for full story at: BLOOMBERG.COM]

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