1. Apple Inc.’s new iPhone’s will run longer than those found in rival devices that deliver e-mail and Web access: a) Eight hours of talk time,
b) Six hours of Internet use,
c) Seven hours of video playback or
d) 24 hours of audio playback
2. It replaced the plastic top surface of the phone with optical- quality glass to make it clearer and more scratch-resistant.
3. It is offering two models: a 4-gigabyte version for $499 and an 8-gigabyte model for $599.
4. Both feature a 3.5-inch color display that's powered by a touch screen rather than buttons and a physical keyboard.
Product differentiation is the masterkey to revenue
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