Monday, June 11, 2007

REVENUE STRATEGY - EBAY

1. eBay has been buying furiously to move beyond its auction-house identity, and a new raft of services will spread its reach even further
2. It has spent more than $6 billion over the past five years to buy up such tech assets as Internet-phone operation Skype, online payments service PayPal, ticket reseller StubHub, a host of classified sites around the world, including a 25% interest in Craigslist, and Kurant, whose technology is used to set up online “storefronts” separate from eBay.
3. It will release San Dimas, a product developed with Adobe technology, that lets buyers and sellers download software so they can monitor their auctions and make purchases while working on a separate desktop application. It puts eBay's presence in front of users in a more ubiquitous way.
4. It feels it has to make it easy for folks who never would have bought or sold on eBay to set up little versions of its e-commerce engine on their own sites. Technology it acquired through Kurant (renamed ProStores) is helping new users set up online stores
5. In April, it began testing a tool dubbed To Go that enables buyers and sellers to embed software, known as a widget, in a site. That lets anyone on the site keep an eye on eBay auctions without actually having to switch over to eBay.com.

If buyers and sellers don’t come to your market, take your market to them.

[Click here for full story at: BUSINESSWEEK.COM]

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