Orange, the UK phone firm, breached advertising rules by saying that a broadband deal offered "unlimited" calls and downloads.
It broke rules by failing to mention "fair usage policies" that affected both phone calls and downloads. It said the details had been omitted from the small print in the advert because of a production error.
[The Advertising Standards Authority found calls were limited to a "fair usage" of 1,000 minutes a month - which was not stated in the magazine advert, so the ad was misleading.
Downloads were also subject to a limit, depending on network availability.]
Revenue can from reputation. Reputation can die with mistakes.
[Click here for full story at: BBCNEWS.COM]
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