1. Immersive Media has been trying to make the Web three-dimensional.
2. It developed an 11-lens camera, called a Dodeca 2360 whuch takes 11 simultaneous video or still shots, which are seamlessly stitched together by a software program so that viewers can shift continuously from one perspective to the next.
3. It has been priced at $100,000.
4. It partnered with Google (because of its tight grip on online mapping ) to fix Dodeca cameras to the roofs of cars, drive them through every street in every major city, and piece the resulting 360-degree images together with existing online maps.
5. It is trying to push the technology into new arenas, including entertainment and advertising. The benefit would be to engage viewers in an entire scene built around a product or service, where you can walk around and get different perspectives.
Product differentiation = revenue
[Click here for full story at: BUSINESSWEEK.COM]
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