1. Colgate-Palmolive Co., the world's biggest toothpaste maker, is collecting fake toothpaste from stores in four U.S. states and contacting all the company's accounts in the country to make sure they have no counterfeit products.
2. It will spare no effort to help consumers avoid counterfeits
3. It will pull fakes from store shelves
4. It is increasing the number of workers manning a consumer hotline and extending the hours during which calls can be made.
Fighting counterfeits brings revenue
[Click here for full story at: BLOOMBERG.COM]
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