Friday, June 15, 2007

REVENUE STRATEGY - APPLE

1. Apple launched Safari, a new web browser for Windows. It was previously only available for Macintosh computers.
2. It was twice as fast as Internet Explorer.
3. It is hoping to replicate the success of iTunes, which has proved enormously popular on both Macs and Windows machines.
4. It issued an update to the program, to fix some of the potential security flaws.

Mega-Revenue trick: Create a killer product and hitch it to a star.

[Click here for full story at: BBCNEWS.COM]

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