1. Hennes & Mauritz AB, Europe's second-largest clothing retailer, added shops and hired celebrity designers to compete with Inditex SA, which surpassed the Swedish company as Europe's biggest clothing seller two years ago.
2. Its M by Madonna range, such as silk dresses priced at $69.90, went on sale in March. Same-store revenue gained 17 percent in March, the fastest pace in at least 15 months, as the Madonna range hit store shelves. Sales growth fell to 8 percent in April.
3. It will collaborate with designer Roberto Cavalli.
4. It will continue to look for more collaborations to boost sales
5. It is adding its first stores in Asia. China will be an important market. It opened stores in Hong Kong and Shanghai. It is preparing to expand into Japan next year
6. It opened stores from Slovakia to Qatar during its second quarter. It added 83 outlets in its first half, and will open 95 shops during the rest of the fiscal year, mainly in the U.S, France, Spain, Germany, the U.K. and Italy.
7. It buys more than 60 percent of its clothes in Asia and sells them at about double the price.
More outlets + more celebrity designers = more revenue
[Click here for full story at: BLOOMBERG.COM]
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