Wednesday, June 20, 2007

REVENUE STRATEGY - GOOGLE

Google’s YouTube’s revenue model is uncertain and lagging way behind television:

But:
1. It announced new customized versions of the site in the Netherlands, Poland, France, Spain, Italy, Ireland, England, Japan, and Brazil. It is aiming to entrench its position around the world.
2. The long-term goal is to drive YouTube beyond PC screens and onto other video displays: mobile phones, handheld players, and most important, the living room TV. So it recently inked a deal with Apple to put YouTube videos on Apple TV
3. It is experimenting with ways to present ads that are more localized and entertaining.

Sometimes revenue emanates from keeping the faith in the latest human fetish

[Click here for full story at: BLOOMBERG.COM]

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