Celebrities are making quick, inexpensive videos that show off their range of talents on the internet because there's an opportunity for real revenue. Internet and TV companies are following close.
1. Sites such as ManiaTV pay the major celebrities who create content for their site, either directly or through an ad revenue-sharing agreement.
2. Sites such as FunnyorDie.com have yet to pull in profits, but their quickly growing audiences and celebrity-caliber content are grabbing the attention of advertisers.
3. The internet gives celebrities a way to access ad coffers more directly than they can on TV.
4. Yahoo has launched a host of branded channels featuring original online programming created by professionals and semi-professionals.
5. To stake their claim, traditional TV networks have brought original Web producers on staff to create original online content.
6. ABC hired celebrity video blogger Amanda Congdon, former host of Rocketboom, as a regular vlogger for its ABC News Now site
7. CBS acquired online finance show Wallstrip as well as online music community Last.fm.
The revenue rush on the internet takes exciting turns every day.
[Click here for full story at: BUSINESSWEEK.COM]
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