Tuesday, June 19, 2007

REVENUE STRATEGY - CADBURY SCHWEPPES

1. Cadbury Schweppes Plc, the world's biggest candy company, has announced candy purchases in Turkey, Romania and Japan,
2. It plans “bolt-on” deals rather than larger acquisitions.
3. It boosted sales at the beverage unit rose 44 percent to 2.57 billion pounds in 2006, by acquisitions, as Cadbury spent $420 million to buy bottlers to help streamline U.S. distribution.
4. It has acquired Turkey's Intergum for $450 million and a 93 percent stake in Romanian candy maker Kandia-Excelent to expand in emerging markets. 5. It will buy Sansei Foods Ltd., a Japanese maker of sugar-free throat sweets.

More revenue is certain if you conquer more markets and more products

[Click here for full story at: BLOOMBERG.COM]

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