REVENUE STRATEGY - MOLINOS RIO DE LA PLATA

Molinos Rio de la Plata SA, an Argentine agriculture company will prioritize crushing of high oleic-sunflowers because:
1. Many companies are switching from saturated oils to healthier alternatives to combat heart disease:
a) Fast-food restaurants such as McDonald's are using more monounsaturated and polyunsaturated fats, such as sunflower oil, which help reduce cholesterol.
b) PepsiCo Inc.'s Frito-Lay unit can start advertising the heart benefits of foods made with unsaturated corn and sunflower oils, spreads and shortenings.
c) Aramark Corp., which runs concession stands at 13 Major League Baseball stadiums now uses corn and sunflower oils at concession kitchens including New York's Shea Stadium.
d) Many major league baseball players munch sunflower seeds for energy during games.
2. The price of sunflower oil, used in margarine and mayonnaise, is trading close to an eight-year high of $800 a ton.
3. The world needs growing supplies of sunflower seeds from Argentina to avoid a global shortage. Argentina is the world's second- largest exporter of the oil after the Ukraine.
4. Global sunflower-seed oil production may decline 6 percent this year to 10.5 million tons, as producers of other edible oils derived from soybeans, palms and rapeseeds increase production to meet new demand for biofuels.
5. Sunflower oil is a better source of monounsaturated oil, along with corn oil and soybean oil, according to the American Heart Association. Monounsaturated and polyunsaturated fats can lower cholesterol levels.

Trend-setters gain fame and trend-followers gain fortune?

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