1. Anheuser-Busch Cos. which was the world's biggest brewer for at least five decades, began selling beers such as Stella Artois and Beck's for InBev NV in February to lure consumers willing to pay more for European ales as sales of Budweiser stagnate.
2. The alliance with InBev, now the world's largest brewer, puts Anheuser in the position of becoming the import leader over time and may add 3 cents a share to Anheuser's annual earnings starting in 2008, or about 1 percent, after initial start-up costs are paid.
3. About 60 percent of InBev's U.S. volume has already been switched over to Anheuser distributors.
4. The InBev beers are high-margin brands for wholesalers and profitable for Anheuser-Busch.
5. Anheuser also benefits from its 50 percent ownership of Grupo Modelo SA, the maker of top-selling import Corona.
6. The brewer has also begun importing Royal Grolsch NV's Grolsch and Singapore's Tiger beer, and it's expanding in China to lift Budweiser's sales.
If you can't beat them, join them! At least to partake in their revenue!
[Click here for full story at: BLOOMBERG.COM]
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