1. Benq Corp., the Taiwanese electronics company will return to its manufacturing roots, which began 23 years ago. The branded unit will keep the Benq name and be spun off on Sept. 1.
2. It will focus on Europe, which accounts for 33 percent of Benq sales, and rebuild the brand by making handsets that can access wireless Internet and mobile-phone networks, as well as download songs and video.
3. It will focus on the specialized handsets instead of competing directly against Nokia Oyj and Motorola Inc. because of the higher margins.
4. It will focus on developing new applications.
5. The company's computer products division will also benefit from getting some higher-margin manufacturing work from AU Optronics Corp., the world's third-largest LCD maker.
For revenue: build brand, play niches, play to strength, sustain benefactors
[Click here for full story at: BLOOMBERG.COM]
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