REVENUE STRATEGY – BNP PARIBAS

1. BNP Paribas SA, France's largest bank by market value, added jobs at the company's investment bank and acquired Italy's Banca Nazionale del Lavoro SpA to help make up for slower growth at home, where higher interest rates have squeezed lending margins.
2. Earnings were boosted by 541 million euros in one-time gains, most of it from the sale of a stake in Paris-based clothing retailer Vivarte SA. 3.
It is still hiring to grow in areas such as equity derivatives and fixed income.
4. It will hold an investor day in London on the 20th of June on its investment bank.
5. It has spent more than $8.5 billion since 1999 buying U.S. banks including Commercial Federal Corp., Fargo, Community First Bankshares Inc.
6. It confirmed a target for 4 percent revenue growth at the domestic retail unit for the full year.
7. Last year's 9 billion-euro purchase of BNL gave it 810 branches and three million retail customers in Europe's most- lucrative consumer-banking market. The acquisition led to lower costs and increased revenue of 27 million euros in the three months, and in the next three quarters it will yield savings and extra revenue of 116 million euros.

The French way to Banking Revenue is no different: Add jobs in growth divisions; add branches in growth locations.

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