Wednesday, May 30, 2007

REVENUE STRATEGY - COCA-COLA

Coca-Cola is going healthy in search of long-term revenue growth:

1. It has bought out New York state-based health drinks firm Glaceau for $4.1bn (£2bn), a massive investment in the market for beverages trading on a sporty lifestyle.
2. It successfully launched its calorie-free Coke Zero in Europe earlier this year, emphasising the potential for branching away from sweeter beverages.

Revenue is in respecting social trends

[Click here for full story at: BBCNEWS.COM]

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