REVENUE STRATEGY – SUN MICROSYSTEMS

1. Sun announced two upcoming consumer-friendly Java software products—JavaFX Script for writing interactive Web sites and JavaFX Mobile for running software on mobile phones—designed to persuade the world's 6 million Java developers to use the technology to link older Java systems with newer software and to generate coherence.
2. JavaFX Script is supposed to address some shortcomings by enabling Java developers to write software faster and run it more quickly over the Web.
3. JavaFX Mobile is based largely on technology Sun acquired from SavaJe Technologies, which had developed a mobile-phone operating system that combined elements of Linux and Java. The software will target cell-phone makers in developing countries, and devices using it could appear in 2008 to move up the food chain.
4. The goal is to make Java more popular and generate demand for products based on the language at a time when Sun is struggling to stay profitable.
5. Sun is releasing all of its Java technology under the same open-source license as Linux because the popularity of Linux and other software that's published in the open has diminished developers' interest in Java.

[Sun has not yet published application program interfaces to its OpenOffice productivity suite or hosting storage for customers because that would put it at risk of competing with customers.]

Here comes the Sun, circumspectly but determined.
Is it working behind the scenes, as if possessed, to return from catch up to leading edge mode?
Can it not?

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