Tuesday, May 29, 2007

REVENUE STRATEGY - ONLINE RETAILERS

According to Verdict Research:
Online retailing in the UK has grown at its fastest rate (33.4% to £10.9bn last year) since the dotcom bubble burst. Cheaper broadband is fuelling the growth in online shopping and several industries are moving quickly into cyberspace.

Three types of retailers were proving reluctant to increase their online presence:
1. Food retailers that were not already providing an online service were staying off because the cost of launching a web operation was too high.
2. Value retailers such as Primark and Matalan have tended not to launch online operations because their business models depend on driving sales in their stores.
3. Small, specialist retailers have been avoiding online sales because their small scale made it difficult to pay for the necessary infrastructure.

Optimize online revenue.

[Click here for full story at: BBCNEWS.COM]

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