1. Unilever Pakistan Ltd., the nation's biggest maker of consumer goods, will increase advertising spending by half this year and another 50 percent in 2008 on brands such as Brooke Bond tea, Surf washing powder and Lux soap.
2. It hopes to sell its products in 5,000 new villages every year. It now has a significant presence in 10,000 villages.
3. It will introduce three new food brands in the next three years.
4. It will also launch one new home and personal care product a year. It costs at least 200 million rupees to introduce a new product
5. It plans to promote its Rexona brand of deodorant to teenagers through promotions at colleges.
6. It will spend 15 million euros ($20 million) to increase its ice-cream production capacity by 30 percent by June 2008.
The entry into Pakistan of international retailers including Malaysia's Makro Cash & Carry Wholesaler and Germany's Metro AG will also help increase revenue by providing more points of sale.
Advertising, new markets and new products would help any business.
[Click here for full story at: BLOOMBERG.COM]
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