Apple and Google have joined forces and extended their lead in the high-stakes race to bring Internet entertainment from the PC to the TV.
1. Apple TV, the newly introduced device that transmits digital entertainment to television sets, will begin carrying clips from Google's YouTube.
2. For Apple, the addition of content from an already popular video-sharing site could help sell more Apple TV units.
3. Apple has big plans with regard to downloadable video in the living room, and it's natural to expect that the relatively low-quality video available on sites like YouTube will only improve.
4. Apple TV will become the conduit of a wider range of content.
5. It sells TV shows and feature films on a download-to-own basis, but there's no option to rent any of that content.
Diversification could be an alias for tech convergence, but both names can spell revenue.
[Click here for full story at: BUSINESSWEEK.COM]
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