Tuesday, May 8, 2007

REVENUE STRATEGY - MOTOROLA

Motorola faces slumping earnings at the company's handset unit after it slashed prices on its top-selling Razr model to compete with new devices from Nokia Oyj and Samsung Electronics Co.

1. It will overhaul marketing and product design to improve profit margins.
2. It plans to introduce more phones with cameras and video players.
3. It will find ways to make more basic phones cheaper to manufacture.

How long will it take to create a RAZR heir?
Why should it take so long?
Should not heaven and earth be shaken for it?


[Click here for full story at: BLOOMBERG.COM]

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