Wednesday, May 2, 2007

EXPENDITURE STRATEGY - GOOGLE

Google is using the law to avoid legal settlement expenditures:

1. Google has asked a US court to dismiss a $1bn (£500m) copyright action from entertainment giant Viacom Media, saying Google is a threat to the internet. Google cited Digital Millennium Copyright Act (DMCA) laws from 1998, which state that internet companies were not responsible for what net users put on websites. By seeking to make carriers and hosting providers liable for internet communications, Viacom's complaint threatens the way hundreds of millions of people legitimately exchange information, news, entertainment, and political and artistic expression.

2. Google has been trying to win permission from media companies to broadcast output legally on YouTube in exchange for payment, avoiding the threat of legal action.

Viacom, owner of MTV, Nickelodeon, VH1 and Comedy Central, claims Google's video-sharing website YouTube uses its shows illegally. Viacom alleged in March that about 160,000 unauthorised clips of its programmes had been uploaded onto YouTube. YouTube and Google failed to install tools to "filter" the unauthorised video clips. Their business model based on building traffic and selling advertising off unlicensed content, is illegal and in conflict with copyright laws.

What will the Google Logic lead to?
Viacom clearly deserves any fair and bona fide revenue it may be losing even if it actually was a ‘big bad organization’.
Perhaps internet users become ‘unaware and inadvertent’ thieves and need to be ‘practically educated the hard way’ (losing allowances, salaries and revenues from their own personal enterprises) for self-policing.

[Click here for full story at: BBCNEWS.COM]

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