REVENUE STRATEGY – IMPERIAL TOBACCO

1. Imperial Tobacco Group Plc, Europe's second-largest traded cigarette maker, increased U.K. prices and lured smokers in Asia and the Middle East to its Davidoff brand.
2. Tobacco companies have expanded in Russia, Taiwan and Poland as western European consumption drops because of higher taxes, prohibitions on advertising and smoking bans.
3. Imperial Tobacco has bid 12 billion pounds for Altadis SA, the Spanish maker of Gauloises, to expand in markets such as Morocco.
4. Last month it bought Commonwealth Brands, the fourth-largest U.S. cigarette maker, for $1.9 billion.
Imperial, which sells tobacco in more than 130 countries, is hiring more sales staff in the U.S. as it aims to be the first European cigarette company to enter the market in more than a decade.
5. It wants to make Davidoff one of the world's best-selling brands.

Coffin nails are still good business because of blind spots in the human mind.
Which cigarette company will be the first to close down on grounds of the harm they perpetrate, not on grounds of losses?

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