1. US entertainment giant Walt Disney plans to launch mobile phone service in Japan next spring.
2. Disney will develop mobile phone handsets with Softbank Mobile and sell them, and accept subscriptions through the Japanese mobile phone operator's nationwide sales network.
3. Disney is expected to offer content involving Disney characters and distribute cartoons to its subscribers
4. The US entertainment company will become the first mobile virtual network operator, or MVNO, in Japan to offer both voice and data communications service. Existing MVNOs in Japan offer only wireless data communications service.
[Click here for full story at: BUSINESSWEEK.COM]
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