EXPENDITURE STRATEGY - EASTMAN KODAK

1. Eastman Kodak Co., the photography company reorganizing itself as more consumers opt for digital cameras, plans to sell its stake in China's biggest maker of photographic film, Lucky Film Co., ending a four-year partnership.
2. It is turning to digital products as demand for film wanes.
3. It has spent $3.22 billion since 2004 cutting jobs and closing factories as part of a four-year reorganization plan.

[Kodak failed to realize how quickly Chinese consumers would adopt digital cameras.
Many Chinese consumers leapfrogged film altogether and the first camera they ever bought was a digital one.]

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