Tuesday, November 20, 2007

REVENUE STRATEGY - TRAVELODGE

1. Travelodge, the budget hotel chain plans to expand its presence in Spain after a pilot scheme. Spanish consumers' appetite for budget products - and rising internet usage - made it confident the move would be a success.
2. It would open about 100 hotels by 2020 in its £700m programme - initially targeting Barcelona, Madrid and Valencia.
3. It will open about 40 new hotels each year in the UK until 2020 - concentrating its programme in the Greater London area, as well as Wales and Scotland.

[Click here for full story at: BBCNEWS.COM]

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