Saturday, November 17, 2007

REVENUE STRATEGY - STARBUCKS

1. Starbucks will blanket the nation with TV commercials touting its holiday beverage and gift lines
2. It has reshuffled some executives
3. It was able to report a 4% increase in same-store sales with
a) two price increases and
b) the expansion of hot breakfast offerings to more locations.

[It is under a massive assault from McDonald's, Dunkin' Donuts, and seemingly every other retailer with a brew pot in the back.]

[Click here for full story at: BUSINESSWEEK.COM]

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