Wednesday, November 14, 2007

REVENUE STRATEGY - QANTAS

1. Qantas Airways Ltd., Australia's biggest airline, will buy 68 Airbus A320 family aircraft and 31 Boeing 737-800s worth at least $6.3 billion to help fend off competition from low-cost carriers. The smaller planes will give Qantas greater market accessibility and tax and fuel advantages. The narrowbodies will allow Qantas to increase its flight frequencies giving it a greater chance to carry more passengers
2. It plans to set up regional aviation bases in Darwin and Perth over the next two years through its Jetstar unit to serve Asian markets.
3. It was in talks with Jetset Travelworld Ltd. and others about its holidays unit.

[Budget airlines including Tiger Airways Pte and Virgin Blue Holdings Ltd. are adding flights in Australia to challenge Qantas and its Jetstar unit's 65 percent share of the market. Asia's surging travel growth and the emergence of low-cost carriers in the region has helped fuel demand for 737s and A320s, the world's two most popular planes.]

[Click here for full story at: BLOOMBERG.COM]

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