Tuesday, November 13, 2007

REVENUE STRATEGY - SONY ERICSSON

1. Sony Ericsson entered into an agreement with France's Sagem (SAF.PA) in March of this year to license certain hardware and software technologies to help it produce more cost-effective low-end phones.
2. It plans to expand its music offering service called PlayNow to include full-length music track downloads from a variety of major labels and broaden its offer to include more games and other content.
3. It is a backer and user of the Symbian operating system, as is Nokia. But to differentiate itself, Sony Ericsson utilizes a different user interface called UIQ acquired from Symbian and recently sold 50% of the venture to Motorola.

[Click here for full story at: BUSINESSWEEK.COM]

No comments: