REVENUE STRATEGY - QUALCOMM

1. Qualcomm, one of the leading makers of chips that run cell phones, has been expanding into a range of other wireless technologies to move beyond its reliance on chips based on so-called Code Division Multiple-Access technology at a time when two of the biggest CDMA players, Verizon Wireless and Sprint Nextel, are considering technologies that could lessen their demand for CDMA
2. It purchased Firethorn, a provider of mobile banking services and the proposed secure contactless payments system by waving a mobile phone past a scanner, for $210 million because of the growing number of people using cell phones to carry out financial transactions.
3. It had created Brew, a software platform that developers can use to build mobile applications such as games,
4. It has made various software purchases, including Trigenix, a maker of cell phone menus.
5. It has joined the Open Handset Alliance, an effort by Google to create a package of wireless applications and services. 6. It was also one of the creators of the Skypephone, a mobile device running Skype's Web-calling service.

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