Saturday, November 17, 2007

EXPENDITURE STRATEGY - STARBUCKS

1. Starbucks will slow the opening of new U.S. stores over the next year by less than 10%
2. It will introduce fewer new beverages.
[It is under a massive assault from McDonald's, Dunkin' Donuts, and seemingly every other retailer with a brew pot in the back.]


[Click here for full story at: BUSINESSWEEK.COM]

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