Yahoo! announced a multiyear deal with Viacom:
1) It gives Yahoo! the exclusive ability to serve search and content-related text ads on almost three dozen Viacom Web sites.
2) Viacom and Yahoo also have the option of expanding the agreement to include all Viacom's properties—an additional 140 sites. Comedy Central, MTV Networks, and other digital properties make Viacom a top destination on the Web with 90 million unique viewers in March.
3) Aside from the revenue, the deal is a significant public relations coup for Yahoo. Viacom's partnership sends a signal to other advertisers that Yahoo's Panama marketing system, fully launched this year, capably matches content and search queries with the ads most likely to resonate with consumers.
A GOOD product can speak for itself, launch a thousand revenue streams and attain near indispensability in the Value Chain!
[Click here for full story at: BUSINESSWEEK.COM]
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment