1. Bharti Airtel Ltd., India's most valuable telecom company, plans to spend between $2.5 billion to $3 billion this year to maintain Bharti's lead before Vodafone Group Plc takes control of an Indian network.
2. Bharti lowered call charges to sign up more customers than Reliance Communications Ltd. and Hutchison Essar Ltd. in a market that will exceed 250 million users within six months.
3. It removed monthly rentals for roaming services, and cut roaming charges by between 40 percent and 56 percent to increase usage and bring down call costs.
4. Bharti also completed verifying the identities of all its customers by the end of last month, complying with government regulations.
Competition may leave competitors either vain or bitter, but customers usually happy.
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