Google keeps pushing into new areas beyond search. Spending on such initiatives—from Gmail to the purchase last fall of video-sharing site YouTube to the release of Google Apps online office applications—the company keeps doubling its hiring every year (to more than 12,000 at last count) to pump out the new services and it's not always obvious what their goal is:
1. getting more traffic or page views on which to sell ads,
2. gathering user data that will help target ads better, or
3. charging fees to create an entirely new revenue stream.
Business must be like rowing upstream. If you stop…..
[Click here for full story at: BUSINESSWEEK.COM]
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment