Google's new free directory assistance lets callers search for business listings from a land-line or mobile phone. Google will even connect the call and text the number to the user's cell phone—all for no charge. That's likely to be music to the ears of the millions who pay an average of $1.28 a pop for assistance over a regular phone and a whopping $1.57 for each such call via a cell phone. But it means trouble on the line for the big phone companies
The services are paid for by advertisers that insert a short marketing message at some stage of the call. The advertiser community has embraced this channel, because they reach consumers at the point of purchase.
So are you thinking ‘there is no such thing as a free lunch’?
Or are you thinking ‘so what if there is no such thing as a free lunch’?
Or are you thinking ‘which of my products could advertisers morph into a "free lunch" next’?
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