Toyota dislodged General Motors as the world's biggest seller of cars and trucks for the first time ever.
How?
1. Toyota's current sales momentum is being powered in the U.S. by demand for its Corolla and Camry sedans and its hybrid-powered Prius and the Lexus luxury lineup.
2. Toyota has a deeply ingrained commitment to manufacturing excellence since it launched some 70 years ago.
3. Toyota revolutionized car making and global manufacturing.
4. Its people are ever mindful of Taiichi Ohno's legacy of efficient and lean manufacturing that evolved to include just-in-time delivery, continuous improvement (kaizen), mistake proofing (pokayoke), and obeya, or face-to-face brainstorming sessions between engineers, designers, marketing pros, and suppliers.
5. Toyota never seems to lose its fanatical attention to detail, corrective adjustment, frugality, process redesign, and market adaptation.
6. The same exacting efficiency and quality standards are expected at Toyota plants anywhere in the world.
7. Toyota's best workers are trained to learn the Toyota way of double- and-triple checking parts and processes for trouble and immediately signaling to superiors when things go wrong.
8. Toyota workers value frugality—spending weeks jawboning with suppliers to figure out ways to redesign a key component and shave another 10% from production costs.
9. Its leadership team is paranoid of big company complacency, self-satisfaction and arrogance and is determined to not allow these to poison the organization.
If the customer is king......manufacturing excellence is the queen of revenue
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