1. Hindustan Lever Ltd., India's biggest household-products maker, raised prices for detergents and skin-creams (Surf Excel Blue, Lux soap, Fair & Lovely cream)
2. Hindustan Lever has increased spending on advertisements 27% in 2006 to prompt customers to upgrade from brands such as Breeze soap to Lux and from Wheel detergent to Surf.
(Makers of household and consumer products will benefit as India's economic growth spurs consumer demand and urban chain stores such as Big Bazaar open outlets in smaller towns across the country raising playing field for all players.)
Let the good times roll. But generate other ascendancy plans too.
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