Microsoft started selling its latest operating system, Vista - its first major update since Windows XP was introduced five years ago - to consumers at the end of January after repeated set backs. The move helped drive the firm's first-quarter revenue up 32% to $14.4bn from 10.9bn in the same period a year ago. (Shoppers were given coupons offering discounts during the Christmas season to help retain Microsoft's loyal following.)
Microsoft's new Office software was also launched in January to coincide with the delayed start date for Vista.
Discount coupons at Christmas? High tech can the tango with high sentiment for revenue.
[Click here for full story at: BBCNEWS.COM]
Saturday, April 28, 2007
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