REVENUE STRATEGY - HEWLETT PACKARD

1. Hewlett-Packard, the biggest personal-computer maker, launched Innovation Program Office in 2006 to help buy hip, nimble startups for its huge Personal Systems Group and inject big doses of the small companies' creative juices directly into the HP culture. Startups are even providing HP with a new customer-based system that accelerates product development in other divisions.
2. It has learned how to (a) develop cool, high-margin products that appeal to new consumer groups such as video-game fanatics; (b) use social media to conduct Web-based consumer research; and (c) inspire engineers in HP Laboratories to turn concepts into products faster.
3. Its businesses (computers, printers and imaging machines, storage devices and servers, and info tech service) have shifted their focus from developing cool technologies to making products customers want.
4. It is trying to market personal computers today as being friendly, not just fast and powerful.
5. It is not just selling fast printers, but pitching terrific printing experiences.
6. It has developed the HP Blackbird 002 personal computer as the first fruit of acquiring Voodoo, a fan-based, gamer-driven PC company. The Blackbird is so user-friendly that consumers who want to customize it themselves can do so without using tools. It takes 10 seconds to replace or upgrade a hard drive. It's powerful and fast with room for five hard drives to accommodate rich graphics.
7. Its Snapfish Labs has boosted the rate of customer-focused innovation because consumers can weigh in early on potential HP products.
8. Its acquisition of Tabblo, acquired in 2007 suddenly injected a Web culture it never had before. Tabblo signed the contract and released its Flickr service in only six weeks—vs. an expected three to four months.
9. Its new strategy is innovation via absorption—infusing the acquirer's culture with the target's culture. It isn't business process re-engineering. This is a fundamental shift in the culture of an organization.

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10. It has leaned on a network of more than 100,000 retailers to help sell PCs, particularly the notebook models favored by consumers.
11. It has spent more than $6.5 billion on six acquisitions to bolster returns in software and turn a money-losing unit two years ago into HP's fastest-growing business.

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EXPENDITURE STRATEGY - HEWLETT-PACKARD

1. Hewlett-Packard Co., the biggest personal-computer maker, cut 15,000 jobs and closed offices since 2005
2. It will stop making digital cameras and seek an outside manufacturer.
3. It will buy back as much as $8 billion in shares.

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REVENUE STRATEGY - STOCKPICKR.COM

1. Stockpickr.com website processes information from Securities & Exchange Commission filings and provides ready-made investment signals that are proven to work
2. It is free; it makes money from advertising.
3. It attracts traffic by allowing investors to view the portfolios and latest publicly available moves of hundreds of successful pros, including Warren Buffett, hedge fund great George Soros, or mutual fund manager and Yale professor Martin Whitman.
4. Its visitors also form a virtual community whose members interact with each other, answering one another's questions and sharing knowledge about various strategies.
5. One of the site's most popular features is a function to compare ordinary investors' picks with those of the pros.

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REVENUE STRATEGY - GOOGLE

1. Google the Internet search and advertising company will bid alone at January's auction of wireless airwaves, but it's likely to need a partner to develop a network
[The auction, scheduled for January, gives participants a rare opportunity to assemble spectrum for a national network in a single swoop, potentially creating a competitor to existing mobile service providers AT&T and Verizon Wireless, a joint venture of Verizon Communications and Vodafone.]
2. It appeared ready to commit at least $4.6 billion to bidding for spectrum.
3. It owns large quantities of the fiber-optic cables necessary for carrying wireless calls over long distances but may also need to rely on national carriers such as AT&T and Verizon
4. It has made strides in the area of mobile software.
5. Google and 33 other companies including Motorola (MOT) and LG Electronics announced the Open Handset Alliance and a new cell-phone-software platform named Android that's designed to make it cheaper and easier to create mobile applications and services.
6. It has hired Andy Rubin, Google's director of mobile platforms, with years of experience in phone design.
7. It maintains its own local wireless network at the site of its Mountain View (Calif.) headquarters
8. It isn't ruling out partnering to build a network, which has to be carried out quickly

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REVENUE STRATEGY - ORACLE

1. Oracle, one of the world's largest technology companies, has pledged to deliver Fusion a half-year early—in the first part of 2008. Fusion aims to
a) Knit together the best parts of Oracle's homegrown software and the array of products amassed through its acquisitions of PeopleSoft, Siebel Systems, and dozens of other companies and
b) Close ground on archrival SAP in the market for the software companies use to plan budgets, manage payrolls, and track customers.
2. It introduced a virtualization software product, dubbed Oracle VM that will help companies make more efficient use of their servers like the software from industry highflier VMware.
3. Its tight rein on expenses and strength in the flush energy sector could immunize it from the ills that have afflicted companies more closely tied to the beleaguered financial and automotive industries. 4. It benefits from the quarterly maintenance fees customers pay to keep up their software.

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REVENUE STRATEGY - QUALCOMM

1. Qualcomm, one of the leading makers of chips that run cell phones, has been expanding into a range of other wireless technologies to move beyond its reliance on chips based on so-called Code Division Multiple-Access technology at a time when two of the biggest CDMA players, Verizon Wireless and Sprint Nextel, are considering technologies that could lessen their demand for CDMA
2. It purchased Firethorn, a provider of mobile banking services and the proposed secure contactless payments system by waving a mobile phone past a scanner, for $210 million because of the growing number of people using cell phones to carry out financial transactions.
3. It had created Brew, a software platform that developers can use to build mobile applications such as games,
4. It has made various software purchases, including Trigenix, a maker of cell phone menus.
5. It has joined the Open Handset Alliance, an effort by Google to create a package of wireless applications and services. 6. It was also one of the creators of the Skypephone, a mobile device running Skype's Web-calling service.

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REVENUE STRATEGY - TELSTRA CORP

1. Telstra Corp., Australia's largest telephone company, plans an initial public offering of its Chinese Web unit (SouFun Holdings Ltd., China's biggest online real estate broker) next year to finance expansion in the world's fastest-growing major economy. (The acquisition helped Sensis, Telstra's advertising and directories unit, post an 8 percent increase in revenue to A$1.97 billion)
2. SouFun plans to increase operations to 100 Chinese cities, from 75 now
3. Telstra may acquire other businesses in China to combine with SouFun before the IPO, 4. The IPO may fund plans for SouFun to expand its services beyond property and home-improvement listings.
5. Telstra will seek to offer Apple Inc.'s iPhone handset exclusively when it is introduced in Australia.
6. Gaining rights to distribute the iPhone may allow Telstra to add wireless users
7. Apple's phones may boost demand for Telstra's Foxtel and BigPond pay-television and broadband Internet operations.

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REVENUE STRATEGY - SOFTBANK MOBILE

1. Softbank Mobile, a mobile phone business of internet conglomerate Softbank, has decided to lease its mobile communications network to Disney as part of efforts to expand its profit base.
2. It has been expanding rapidly due to its popular discount fee plan, but it still has adequate capacity in its network.

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REVENUE STRATEGY - WALT DISNEY

1. US entertainment giant Walt Disney plans to launch mobile phone service in Japan next spring.
2. Disney will develop mobile phone handsets with Softbank Mobile and sell them, and accept subscriptions through the Japanese mobile phone operator's nationwide sales network.
3. Disney is expected to offer content involving Disney characters and distribute cartoons to its subscribers
4. The US entertainment company will become the first mobile virtual network operator, or MVNO, in Japan to offer both voice and data communications service. Existing MVNOs in Japan offer only wireless data communications service.

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REVENUE STRATEGY - SONY ERICSSON

1. Sony Ericsson entered into an agreement with France's Sagem (SAF.PA) in March of this year to license certain hardware and software technologies to help it produce more cost-effective low-end phones.
2. It plans to expand its music offering service called PlayNow to include full-length music track downloads from a variety of major labels and broaden its offer to include more games and other content.
3. It is a backer and user of the Symbian operating system, as is Nokia. But to differentiate itself, Sony Ericsson utilizes a different user interface called UIQ acquired from Symbian and recently sold 50% of the venture to Motorola.

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REVENUE STRATEGY - GOOGLE

Google’s YouTube’s revenue model is uncertain and lagging way behind television:

But:
1. It announced new customized versions of the site in the Netherlands, Poland, France, Spain, Italy, Ireland, England, Japan, and Brazil. It is aiming to entrench its position around the world.
2. The long-term goal is to drive YouTube beyond PC screens and onto other video displays: mobile phones, handheld players, and most important, the living room TV. So it recently inked a deal with Apple to put YouTube videos on Apple TV
3. It is experimenting with ways to present ads that are more localized and entertaining.

Sometimes revenue emanates from keeping the faith in the latest human fetish

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REVENUE STRATEGY - MICROSOFT

Microsoft Corp. agreed to buy a stake in Sichuan Changhong Electric Co., China's second-biggest TV maker as part of plans to develop software that connects televisions to the Internet for China.

Because:
1. Microsoft is losing U.S. users for software that connects televisions to the Internet (Comcast Corp. will stop using Microsoft's applications for Internet TV services in Washington State).
2. China may pass the U.S. this year to become the market with the most high-speed Internet connections in the world, a service that enables users to watch films and TV shows over the Web.
3. Sichuan Changhong is looking for new products like Internet TVs because demand for their cathode-ray tube TVs is declining.

They will jointly develop computers and TVs that connect to the Web.
1. Microsoft will buy the 15 million new Sichuan Changhong shares for 6.27 yuan each. Microsoft agreed not to sell the shares for three years
2. Microsoft will provide Sichuan Changhong with software technologies to help develop electronics products.
3. Sichuan Changhong will use money from the share sale to Microsoft to help buy 75 percent of Dutch company Sterope Investments BV, owner of South Korean plasma-panel maker Orion PDP Co. 4. Sichuan Changhong will raise 2.5 billion yuan for the acquisition by selling 400 million new shares to 10 institutional investors.

Revenue is in knocking open another door when one door closes, and converging to diversify

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REVENUE STRATEGY - YAHOO!

1. Yahoo! Inc. has inducted founder Jerry Yang as chief executive officer gearing up for a long fight with Google Inc.
2. It will hire engineers and improve the company's technology to regain ground.
3. It will focus on generating more money from its Web pages as new sites such as YouTube and Facebook compete for advertisers.
4. It reorganized in December to enable the company to make swifter decisions about products
5. It will in part dismantle the reorganization announced only six months ago.
6. It will combine the advertiser group with the audience group.
7. It is looking for a technology chief. to replace Farzad Nazem, who departed recently.
8. It has tried to tap into the frenzy for social networking with some small successes, such as Yahoo Answers, a volunteer question-and-answer service, and the purchase of the fast-rising photo-sharing service Flickr.
9. It bought the rest of Right Media, in which it purchased a 20% stake last year, but at a much higher valuation

Old revenue mantra: Find or create a need and fulfill it better than others

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REVENUE STRATEGY - IMMERSIVE MEDIA

1. Immersive Media has been trying to make the Web three-dimensional.
2. It developed an 11-lens camera, called a Dodeca 2360 whuch takes 11 simultaneous video or still shots, which are seamlessly stitched together by a software program so that viewers can shift continuously from one perspective to the next.
3. It has been priced at $100,000.
4. It partnered with Google (because of its tight grip on online mapping ) to fix Dodeca cameras to the roofs of cars, drive them through every street in every major city, and piece the resulting 360-degree images together with existing online maps.
5. It is trying to push the technology into new arenas, including entertainment and advertising. The benefit would be to engage viewers in an entire scene built around a product or service, where you can walk around and get different perspectives.

Product differentiation = revenue

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REVENUE STRATEGY - MICROSOFT

1. Microsoft Corp., the world's largest software maker and First Consulting Group Inc., health-care consulting firm, will sell software, called FirstPoint, that helps pharmaceutical companies track and organize documents for creating drugs.
2. Microsoft has made two acquisitions in the health-care software field in the last year and now has about 500 workers in the area, up from five in 2002.
3. FirstPoint will be much easier to use and help drugmakers slash development time by 30 percent

Revenue is in finding and fulfilling a need

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REVENUE STRATEGY - APPLE

1. Apple launched Safari, a new web browser for Windows. It was previously only available for Macintosh computers.
2. It was twice as fast as Internet Explorer.
3. It is hoping to replicate the success of iTunes, which has proved enormously popular on both Macs and Windows machines.
4. It issued an update to the program, to fix some of the potential security flaws.

Mega-Revenue trick: Create a killer product and hitch it to a star.

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REVENUE STRATEGY - EBAY

1. eBay has been buying furiously to move beyond its auction-house identity, and a new raft of services will spread its reach even further
2. It has spent more than $6 billion over the past five years to buy up such tech assets as Internet-phone operation Skype, online payments service PayPal, ticket reseller StubHub, a host of classified sites around the world, including a 25% interest in Craigslist, and Kurant, whose technology is used to set up online “storefronts” separate from eBay.
3. It will release San Dimas, a product developed with Adobe technology, that lets buyers and sellers download software so they can monitor their auctions and make purchases while working on a separate desktop application. It puts eBay's presence in front of users in a more ubiquitous way.
4. It feels it has to make it easy for folks who never would have bought or sold on eBay to set up little versions of its e-commerce engine on their own sites. Technology it acquired through Kurant (renamed ProStores) is helping new users set up online stores
5. In April, it began testing a tool dubbed To Go that enables buyers and sellers to embed software, known as a widget, in a site. That lets anyone on the site keep an eye on eBay auctions without actually having to switch over to eBay.com.

If buyers and sellers don’t come to your market, take your market to them.

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REVENUE STRATEGY - SALESFORCE & GOOGLE

Salesforce and Google are forging closer ties.
1. Salesforce will introduce a version of its customer relationship management software that lets small companies buy Google text ads to promote their businesses, then manage leads that result from the campaigns from within Salesforce's product.
2. Salesforce and Google will show the result of technology Salesforce got when it bought startup Kieden in August, 2006, which lets Salesforce.com users manage Google ad campaigns.
3. They have combined Salesforce.com with Google Maps to help sales staff find meetings.
4. Google's OneBox appliance server lets companies search data inside Salesforce's program.
5. Salesforce sells Google's Docs & Spreadsheets software through its AppExchange online store.

There's the potential for more collaboration, including the ability for large companies to manage Google ad campaigns using Salesforce products.

Salesforce alone has not stopped paddling:
1. It has made three small acquisitions, including Koral Technologies,
2. It has spent more on snaring new customers than buying companies.
3. It manages itself to break even or post a slim profit as Wall Street values Salesforce's revenue more than its earnings

Revenue helps those who help themselves, alone or with co-crusaders

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REVENUE STRATEGY - APPLE

Apple and Google have joined forces and extended their lead in the high-stakes race to bring Internet entertainment from the PC to the TV.

1. Apple TV, the newly introduced device that transmits digital entertainment to television sets, will begin carrying clips from Google's YouTube.
2. For Apple, the addition of content from an already popular video-sharing site could help sell more Apple TV units.
3. Apple has big plans with regard to downloadable video in the living room, and it's natural to expect that the relatively low-quality video available on sites like YouTube will only improve.
4. Apple TV will become the conduit of a wider range of content.
5. It sells TV shows and feature films on a download-to-own basis, but there's no option to rent any of that content.

Diversification could be an alias for tech convergence, but both names can spell revenue.

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REVENUE STRATEGY - MICROSOFT

1. Microsoft is unveiling a new technology called Surface Computing that lets people interact with computers using touch, hand gestures, and physical objects equipped with optical tags. Users can browse their music libraries by dragging a finger across the horizontal display or comparison-shop at an electronics store by simply plunking devices onto the screen. The screen, which has a set of cameras underneath it, can read 52 touches at a time, meaning small groups can work around it together. The computer can also recognize optical tags on an object, such as a digital camera with Wi-Fi. Then, by just placing the device on the tabletop, folks can automatically zip their pictures onto the computer, then edit them by hand on the screen.
2. It will make the hardware as well as the software and limit the initial market to showcase establishments where consumers can learn about the device.
3. The first 30-inch tabletop units will be priced between $5,000 and $10,000.
4. It will debut in November primarily through hotels and retailers. Harrah's Entertainment will be among the first, introducing Surface Computers at two Las Vegas properties, Caesars Palace and Rio All-Suite Hotel & Casino. T-Mobile USA plans to use the computers at its stores.
5. It will be initially targeted to commercial establishments, meeting rooms in businesses and high-end homes, you'll think of it as separate.
6. It will start off as something different and then hope to become a part of most human activities.

Creation and creative destruction are inevitable sources of revenue.

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